Less noise.Clearer decisions.
Signals is AI-powered marketing intelligence for CMOs. We take the chaos of market signals and turn it into decision-ready insights. 15 minutes a month — and you stay ahead.
No spam. Just the launch announcement.
- By the B-RIL Group team
- Free for NGC alumni
- Human-curated, not auto-generated
CMOs are drowning in information — and the cost of a missed signal keeps rising
FOMO 24/7
Technologies, channels, roles and consumer behavior change faster than you can read.
It's not about sources
There's too much information. What's missing is filtering and interpretation — what actually matters for the business.
Mistakes are expensive
One missed trend costs budget, market share and your team's trust.
No time
You spend 10–15 hours a week on strategy — not on scrolling feeds.
How Signals works
Hundreds of market sources
Human-curated · monthly
+ clearer decisions
What's inside every issue
Once a month. A 10–15 minute read.
- 01
5–7 key signals
Changes that affect a marketing leader's decisions.
- 02
Why it matters
Why the signal matters and what risks/opportunities it creates.
- 03
What to discuss
One question to bring to your team this week.
- 04
Action card
A concrete experiment you can test in 7–14 days.
- 05
Framework of the month
A B-RIL tool — an audit, matrix or framework for your work.
- 06
Deep dive
A deeper analysis of one strong case or trend.
Who it's for
Signals is built for those who make decisions beyond their own specialty.
- CMOs and Heads of Marketing at mid-to-large companies
- 7+ years of experience, leading a team or several channels
- Making decisions outside your own specialty
- Paying for clarity and time, not content volume
Join the early-access waitlist
The first to join get the first issue for free and shape what the product becomes.
No spam. Just the launch announcement.
- By the B-RIL Group team
- Free for NGC alumni
- Human-curated, not auto-generated